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Solar EV North
Diary booked two weeks ahead, with bigger jobs.
✓£2,000 to start, then nothing until your first deal.
Client fileOn protocol
“We're filling up every single week of appointments now.”
Who we work with
- Trade
- Solar
- Joined
- Mar 2026
- Ads
- 42 ads
- Shoots
- 3 shoots
Solar EV North· every other dot is another installer on the protocol
Their story.
Where they started
Solar EV North is a big SolarWatt premium installer in the North East. Their patch runs from York up to Edinburgh, with the office in the middle. They sell quality equipment and the owner is on camera and on the doorstep himself. Before us they were doing between five and ten private installs a month. They wanted 20 a month, enough to justify a dedicated private install team. Their lead cost was between £24 and £34. We work with Kristen Southern, who leads their private solar and is on camera in their ads.
What was hurting
Their leads were high in volume and low in quality. Too many came from lead forms where people could just tap auto-fill and move on. The team had added questions on energy use and system type to filter them, and still spent too much time on people who only wanted a price.
“We're getting far too many bad quality leads.”
What they had tried
They had run Meta lead-form ads through earlier providers, and relied heavily on them. The ads brought leads, but not the kind who wanted a premium install.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We built them a funnel that actively turns away price shoppers. It asks people for their top three priorities, and anyone who picks the cheapest price is disqualified before they ever reach the team.
They only paid £2,000 to get started. Book your autopsy →
“They're fantastic. They feel so different to what the original ads were. They flow better, they're a lot faster.”
“The ads are looking really good.”
What happened
The appointment diary now fills every single week. With the educational funnel in place, the owner's diary is booked two weeks in advance, and he can go straight to the serious buyers. The average order value has risen from about £15.5k to around £18k since joining us, with several jobs over £20k. New ads now go live faster after each shoot, in time for winter campaigns.
Their ads.
Their 3 shoots, on camera.
Every filming day with Solar EV North, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3October 20267 photos
Shoot 2July 20267 photos
Shoot 1April 20268 photos
Want the same growth as Solar EV North?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.