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Michael LarkinDirector
Michael, Director at Solar Specialists Scotland, came to us for help. This is what we did for Michael, what it did for Solar Specialists Scotland, and what it could do for you.
- Company
- Solar Specialists Scotland
- Trade
- Solar
- On file
- 3 quotes
Michael came to us for help.
Michael Larkin is a Director at Solar Specialists Scotland, a private solar business that covers the whole of Scotland, including the Highlands and islands. Three years in, they were on track for about 120 installs, and Meta ads were meant to be the main source of new customers.
Then winter came and the leads dried up. In November they got over 40 appointments from the ads and won two deals. Many were price shoppers, which pulled their average order down, and Michael wanted more homeowners who value quality over price.
A marketing partner had been running their Meta ads, through price led ads, scripted videos and budget on one product. It did not match what they expected. Michael was looking for someone who had done it before and could show them the way.
“You guys have been like a breath of fresh air since we come on.”
What we gave Michael.
Five things, one prescription. This is what each one did for Solar Specialists Scotland.
- FilmazepamVideography
They filmed handheld walkthroughs, then we ran a professional shoot for a full set of video ads. Showpiece installs, such as one on the Isle of Lewis, keep the creative fresh.
- MetabolFacebook ads
Natural, unscripted video ads. The one filmed on the Isle of Lewis alone brought in at least four jobs.
- FiltrazineFunnels
A funnel built for better quality enquiries, with WhatsApp video follow up.
- ReviewazolTestimonials
A form where customers record their own testimonial.
- DatacillinData
A dashboard in the works that links ad leads to quotes and sales.
What Michael has said to us.
“It's proper buyers, not looking always at price, which is what we're looking for.”
“The quality of lead seems to be a lot better a lot lot better we are getting serious serious appointments”
Want us to walk through what we'd do for you, like we did for Michael?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.