Solar Specialists Scotland

From 80 jobs to 119, and bigger jobs too.

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£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“You guys have been like a breath of fresh air since we come on.”
3 Jul 2026Michael Larkinon a catch-up call with Joe

Who we work with

Trade: Solar
Joined: Feb 2026
Ads: 46 ads
Shoots: 2 shoots

Fig. 1 · Where they areUK

Solar Specialists Scotland· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Solar Specialists Scotland is a private solar business run by directors Michael Larkin and Kevin Brown. They had been going for three years and were on track for about 120 installs in the year. They cover the whole of Scotland, including the Highlands and islands. Their average order was around £9k and they wanted it higher, with a bigger share of homeowners who value quality over price. Their goal was to keep scaling, with Meta ads as the main source of new customers.
What was hurting
Winter was coming and the leads had dried up. In November they got over 40 appointments from their ads and won two deals. Many leads were price shoppers, which pulled their average order down. The team spread across the whole country, so they wanted help reaching the right customers in the right places.
“We won two deals last month and I thought, that's not where I want to be. The leads themselves have kind of dried up.”
1 Dec 2025Solar Specialists Scotlandon their discovery call with Jude
What they had tried
They were with another specialist renewables marketing agency, running their Meta ads. They tried price-led ads, then scripted video ads, and put the budget behind one product. The results did not match what they expected, and they were still looking for someone who had done it before and could show them the way.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
What happened
In July, Michael told us they were busier than they had ever been, with 81 jobs converted since mid-March, and he reckoned about 90% of them had come through us. One ad filmed on the Isle of Lewis alone brought in at least four jobs. By October, lead quality had improved a lot, with serious appointments and fewer tyre kickers, and in the Highlands and islands they were winning about 75% of surveys they quoted. In 2025 they did about 120 installs. With 81 jobs converted in the four months from mid-March, they're on track for more than double that this year. Their average deal has risen from about £8k when they joined us to £13k to £14k, and the latest jobs average £15k or more. Next year they plan to increase ad spend and another shoot is planned.
“It's proper buyers, not looking always at price, which is what we're looking for.”
30 Oct 2026Michael Larkinon a catch-up call with Jamie
“The quality of lead seems to be a lot better a lot lot better we are getting serious serious appointments”
2 Oct 2026Michael Larkinon a catch-up call with Ross