Solar Style

Video ads that sell four times better than image ads.

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Client fileOn protocol

“I think that was probably one of the best, like concepts and briefs that we've had so far as well. So I was really happy with everything.”
8 Oct 2026Solar Styleon a catch-up call with Ross

Who we work with

Danny KarimMarketing

Trade: Solar
Joined: Feb 2026
Ads: 53 ads
Shoots: 3 shoots

Fig. 1 · Where they areUK

Solar Style· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Solar Style has installed solar since 2012, with thousands of installs behind it. For the last few years its focus moved to solar farms, and the home side was left to tick over. In a good month they fitted 12 to 15 homes, and some weeks they fitted none. Their new Director of Installations, Danny Karim, wanted to build the domestic business back up, because homes bring in cash faster than large projects.
“I feel like I see a lot of these companies now and they're doing well because they've got a big digital presence online and stuff like that, whereas that's something that I think we really struggle with.”
23 Jan 2026Solar Styleon their discovery call with Jude
What was hurting
Solar Style had no steady stream of home enquiries and no real presence on social media. Rivals with a big online profile were taking the work. Only a small share of their thousands of past customers had left an online review.
What they had tried
They rang old customer data, mostly for batteries. They had started buying leads online too, but those leads were not landing well. Many had already been quoted by five, six or ten other companies before Solar Style rang.
“A lot of the leads that we're buying and stuff we come across like they've been quoted five, six, ten before even ringing them.”
23 Jan 2026Solar Styleon their discovery call with Jude
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“That's a good way of looking at it, to be honest. Especially if you want someone to tip them over the edge to go with your company”
23 Jan 2026Solar Styleon their discovery call with Jude
What happened
Cost per lead later sat at £34, well below the £45 average across our other clients. The combined lead sheet reached 285 enquiries, 243 of them genuine, with about 67 appointments booked. The tests showed which ads work best. Video ads brought in 126 leads and four sales, against two sales from 190 image-ad leads. Video leads were about four times more likely to buy, so the focus is now on video.