The Energy Experts

Leads down to £25 each, and nearly all booking a visit.

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£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“It's like it just seems to be gaining massive traction, and there's more and more comments coming in all the time.”
15 Oct 2026The Energy Expertson a catch-up call with Ross

Who we work with

Trade: Solar
Joined: Feb 2026
Ads: 30 ads
Shoots: 2 shoots

Fig. 1 · Where they areUK

The Energy Experts· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
The Energy Experts is a Newcastle solar installer with a team of about 12 and five-star reviews on Google. They were fitting 15 to 20 systems a month, aiming for 20 to 30, with around two months of installs booked ahead. They had one salesperson in Yorkshire and a marketing lead starting to build their own profile. The goal was to grow carefully, keep the quality high and cover more of the north and east of England.
“We've got probably two months. Worth of installs racked up at any one time.”
16 Feb 2026The Energy Expertson their discovery call with Jude
What was hurting
Most of their leads came from a lead website that sold each enquiry to three firms. They won about one in three of them. Their own marketing was at an early stage and their YouTube channel had gone quiet. They wanted leads that were theirs alone, and a way to show what made them different.
What they had tried
They had built up their own marketing in-house and kept feeding the lead website. That kept the diary full, but it gave them little control over where their leads came from.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
What happened
In one week in September, nearly every lead booked a visit: 8 or 9 booked from 10 or 11 leads. In early October the cost per lead fell to about £25, and 43% of leads left a note about the system they wanted, against a usual 30%. One of their own handheld ads sold at £470 of ad spend per sale, and they had five sales on the board by mid October. Then a split test on the price rise due in January brought 15 enquiries against 4 for the standard ad, so it became the standard message for all their ads.
“The adverts are out there and people are seeing them, and, you know, lots of my contacts are seeing them and stuff like that”
22 Oct 2026The Energy Expertson a catch-up call with Ross