How we hire using the same funnel we use for lead generation

▶ 0:00We're hiring for a framer, web designer and developer, and tonight I'm just going to take you through how we're facilitating that process. This is potentially more relevant for other agencies, but it is still incredibly relevant for any solar installers that are looking to recruit, especially through digital mediums or online mediums. So LinkedIn, Twitter, Instagram, Facebook, etc. This is exactly how I do it. So we were going to use a Google form, you know, a really long page that has all the questions in there and all that kind of stuff.

▶ 0:29But we decided to actually use the tool that we send the advertising traffic to for lead generation for our recruitment efforts as well. So this is it. This is perspective. And we've been able to get 57 applications with a 23.1% or well, technically a 17% completion rate on people clicking on the link through this tool. And it's just absolutely blowing my mind to be honest. LinkedIn gave us I think 40 pounds in free ad spend. Beyond that, we haven't spent a

▶ 0:59So we're basically getting applications at less than a pound per applicant. And these aren't, you know, just terrible quality applications either. We can already see that there's some fantastic talent in here. Thank you so much. If you've applied already, by the way, we can also see the drop off analysis question by question, but I'm skipping ahead. So first thing I want to take you through is we've got a video embedded directly in here, which is something you'd struggle to do with the Google form effectively.

▶ 1:24And this basically gives a really nice warm intro into us as a business and into myself. You've then got the question that asks for their name. But what's important about this is the perspective now allows us to utilize that variable throughout all of the rest of the questions. So we can say great to meet you, Jude, please share your portfolio or recent work, and we can continue to use that throughout, right. And that just makes the form feel much, much more personal. It's like someone's actually asking them personally a question, as opposed to someone just, you know, a boilerplate form that everyone has to go through, right?

▶ 1:58These are all the questions that we're kind of running through. What this also allows us to do is send messages or emails when people reach certain stages in our hiring pipeline. So when it's new, we've currently got it set that it will send them a nice thank you email for applying. And of course, we can bring in the variables into these emails as well.

▶ 2:21I just wanted to basically break that down. We can see the sources we can see, again, everything you do online now just has to be tailored towards mobile traffic. 56% of people are on mobile devices. So if we had a massive on Google form, it's going to feel really clunky and it's going to be a massive scroll and it just isn't the best experience as opposed to a mobile first funnel like this one that really nicely guides them through the process and almost gamifies it a little bit with the, you know, the question number and that there's a progress bar at the bottom here.

▶ 2:50I will show you the contact section, but I'm just going to make sure that it blurs the names. So we've basically got all of these different columns of new candidates that have just come in, people that we've disqualified, people that we need more information from, but look promising, people we've requested information from, people that are qualified.

▶ 3:08And then as we go across, we've got interview scheduled, complete, payroll requested, payroll complete, et cetera, et cetera, et cetera, all the way down to hired. Keep you updated on how this process is going. Can't wait to start actually interviewing some of this talent because there's some absolutely fantastic. Applicants in here. So it's really, really exciting for us as our first full time hire, we've obviously used subcontractors in the past, but the state of how things are performing and the demand for the websites giving us the confidence to say, actually, look, we could really utilize some full time talent here.

▶ 3:39So a bit of a different video today, but hopefully that's useful. And I think that even as I say, for installers that are looking to hire, this tool could be an absolute game changer. There'll be a link on this post, so go check it out. Appreciate your time, and I'll see you in the next one.