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Lab notes · the training tapes
Training tapes. Free. Long. Useful.
The videos we make for our own clients, opened up: how the ads work, how to film, how to follow up, how to sell the job. Pull up a chair.
01The tapes80 videos
Funnels & websites9 Jan 2026
▶ 05:06Why “free” ruins solar lead quality
Jude CornishNo. 079Funnels & websites19 Dec 2025
▶ 05:56How small funnel changes are cutting solar lead costs in halfJude CornishNo. 077Funnels & websites21 Apr 2025
▶ 06:54Why dynamic headlines change funnel conversion ratesJude CornishNo. 044Funnels & websites13 Jan 2025
▶ 06:18How conditional logic improves solar lead qualityJude CornishNo. 037Funnels & websites12 Jan 2025
▶ 08:57UTM parameters explained for solar installersJude CornishNo. 035Funnels & websites11 Jan 2025
▶ 03:58The funnel question that filters serious solar buyersJude CornishNo. 033Funnels & websites10 Jan 2025
▶ 08:44How to use animations without hurting solar website conversionsJude CornishNo. 031Funnels & websites9 Jan 2025
▶ 04:32Where to send Meta ads if you want higher-quality solar leadsJude CornishNo. 029Funnels & websites3 Jan 2025
▶ 09:52Why location pages work so well for solar installersJude CornishNo. 024Funnels & websites2 Jan 2025
▶ 14:08You don’t need much traffic to make solar websites profitableJude CornishNo. 023Funnels & websites1 Jan 2025
▶ 11:34Why we changed the first question in our solar funnelsJude CornishNo. 022Funnels & websites27 Dec 2024
▶ 07:58How to stop blocking your solar leads from convertingJude CornishNo. 020Funnels & websites24 Dec 2024
▶ 10:14What actually converts above the fold for residential solarJude CornishNo. 019Funnels & websites24 Dec 2024
▶ 14:32A tour of the biggest residential solar website we’ve ever builtJude CornishNo. 018Funnels & websites23 Dec 2024
▶ 06:48How we hire using the same funnel we use for lead generationJude CornishNo. 017Funnels & websites10 Dec 2024
▶ 09:12Why solar case study pages convert better than service pagesJude CornishNo. 006Funnels & websites6 Dec 2024
▶ 08:41Why solar websites don’t convert (and it’s not the forms)Jude CornishNo. 003Funnels & websites6 Dec 2024
▶ 07:58The simplest funnel change we’ve ever madeJude CornishNo. 002
▶ 05:06Why “free” ruins solar lead qualityJude CornishNo. 079Funnels & websites19 Dec 2025▶ 05:56How small funnel changes are cutting solar lead costs in halfJude CornishNo. 077Funnels & websites21 Apr 2025▶ 06:54Why dynamic headlines change funnel conversion ratesJude CornishNo. 044Funnels & websites13 Jan 2025▶ 06:18How conditional logic improves solar lead qualityJude CornishNo. 037Funnels & websites12 Jan 2025▶ 08:57UTM parameters explained for solar installersJude CornishNo. 035Funnels & websites11 Jan 2025▶ 03:58The funnel question that filters serious solar buyersJude CornishNo. 033Funnels & websites10 Jan 2025▶ 08:44How to use animations without hurting solar website conversionsJude CornishNo. 031Funnels & websites9 Jan 2025▶ 04:32Where to send Meta ads if you want higher-quality solar leadsJude CornishNo. 029Funnels & websites3 Jan 2025▶ 09:52Why location pages work so well for solar installersJude CornishNo. 024Funnels & websites2 Jan 2025▶ 14:08You don’t need much traffic to make solar websites profitableJude CornishNo. 023Funnels & websites1 Jan 2025▶ 11:34Why we changed the first question in our solar funnelsJude CornishNo. 022Funnels & websites27 Dec 2024▶ 07:58How to stop blocking your solar leads from convertingJude CornishNo. 020Funnels & websites24 Dec 2024▶ 10:14What actually converts above the fold for residential solarJude CornishNo. 019Funnels & websites24 Dec 2024▶ 14:32A tour of the biggest residential solar website we’ve ever builtJude CornishNo. 018Funnels & websites23 Dec 2024▶ 06:48How we hire using the same funnel we use for lead generationJude CornishNo. 017Funnels & websites10 Dec 2024▶ 09:12Why solar case study pages convert better than service pagesJude CornishNo. 006Funnels & websites6 Dec 2024▶ 08:41Why solar websites don’t convert (and it’s not the forms)Jude CornishNo. 003Funnels & websites6 Dec 2024▶ 07:58The simplest funnel change we’ve ever madeJude CornishNo. 002Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.