The funnel question that filters serious solar buyers

▶ 0:00Good evening. Happy Thursday. It is a good day. Our campaigns are absolutely ripping and I want to take you through one of the questions or little nuances that is one of the contributing factors behind that, the success that our clients are having with it. So let's hop over to the funnel. We've got a multi-step funnel here built on perspective. This is how we generate leads for all of our clients. And we have a specific question that has been punching way above its weight. So it's not typical.

▶ 0:29You normally have all these questions, you know, name, service, what appeals to you the most, what do you spend on energy per year? But this one is key. And it's the question that actually doesn't ask anything specific. It says, anything else to tell us, Jude? And this question here is arguably one of the most important if you want to generate high quality leads that have high buy intent and actually have an idea of what they want to buy from you. So the leads that you generate from, you know, whatever, all the ads that is, you know, oh, what are the main

▶ 0:58main reasons that people in the UK don't buy solar? It's actually because they don't know that there's a government grant. No, we don't do those kind of leads. We do leads that actually know that they want a Tesla Powerwall 3. They've done some research, they actually can afford their installation, and they want to work with you to actually get it done and soon as well.

▶ 1:17So this question really helps us do that. And whenever we get a lead through for any one of our clients and the lead has entered information into this field, we know they're onto a winner. And our clients are starting to pick up on this as well. And they make sure that wherever they are, no matter if they're up Everest, no matter if they're up Everest, I can't say Everest, no matter if they're up a roof, at a survey or on a run, they call this lead straight away because of how much intent it has when the people completely in this form don't care about just doing it as quickly as possible and getting to the end.

▶ 1:54They actually want to give some additional information to help you assist them with their inquiry and to therefore move them along the sales process as quickly as possible and actually get a system installed, which is what we're here for in the first place. We're not here to generate leads. We're here to generate installs, deals, money in the bank.

▶ 2:10So if there is a single piece of actionable information that you can take away from any of my videos, if you are running meta ads, you should probably add a field that asks for additional information. Yes, you might get some drop off, but have I got news for you? The leads that drop off probably weren't going to buy from you in the first place.

▶ 2:27So who cares, right? Yes, it will boost up your cost per lead. You might get a £5 higher cost per lead. Who cares? Your cost per acquisition is going to go down £100. What do you really care about? Do you care about cost per lead figures or do you care about actually making money and doing it profitably? Because that's what we do. Okay, next one will be a bit longer. I've done a few short ones because I've left it a bit too late in the evening.

▶ 2:50But from the next one onwards, it's going to be lovely, long form, valuable content. This is just a quick actionable tip that you can go and do right now. Cool. Have a nice evening. I'll catch you in the next one.