Why location pages work so well for solar installers

▶ 0:00Good evening, I am back. Hope you missed me. I know you didn't. I've been on it every day. So today we're going to be talking about location pages. I forgot to do content, so it's 9.10pm and I'm now sat in front of the camera while Joe's going to bed, which is very frustrating. But we're going to talk about how location pages can be incredibly powerful for you as a solar installer.

▶ 0:21So as an installer, you have a service area. You have towns, counties, cities within that service area. You should make individual pages that cater to search queries or people searching for specific terms that relate to those service areas. So this is Chilton Solar's website. We've got the counties nicely laid up across the top here.

▶ 0:41Then we've got the towns beneath here and we're going to be consistently contributing to these. Basically, the methodology behind which towns and cities and counties we include comes from the projects and case studies. So whenever a case study is created that is from a specific town, so this one, for example, I believe it's Buckinghamshire.

▶ 1:04We will then create a location page that includes that case study, right? And then you've got the Buckinghamshire page and you've got the NEC case study, right? So these are so powerful and we've only really just, you know, because we more so focus on ads, we've only really just started to experience how powerful these can be.

▶ 1:24So if we search for best solar installer in Buckinghamshire, scroll down a bit, Google has actually taken what they call a featured snippet and they can text from ChiltonSolar.co.uk and use that to describe what the best solar installer in Buckinghamshire is. So they are literally citing Chilton Solar as to why Chilton Solar are the best solar installer.

▶ 1:50It's utterly fantastic, to be honest. You click on this page and Google even highlights the section that has the text that has been ranking for that term. It's incredible. And these pages don't take too long to set up. The power comes from the fact that they are linked to all of the other places on the website, right? You've got all the case studies feeding through here.

▶ 2:08You can click onto any one of these case studies and get the full breakdown, get all the images, get the project right up, who it was installed and commissioned by, etc, etc, etc. And it all links together really nicely, right? So that is basically it. Very short video today, but I just want to share that if you're not currently doing this, you're looking to add to your website, you're looking to get a new website built, talk to us instead of everyone else.

▶ 2:31We actually know how to build these sites. We've built 16 of them. Consider adding this in there because it's a crucial piece and it's going to allow you to rank super well for terms like solar panels, Buckinghamshire. We search that up. We've got Chiltern Solar number one on maps. We've got the number one on the actual search listing.

▶ 2:48If we go Hertfordshire, can pretty much guarantee it's a very similar story. Hertfordshire number one, pretty easy. Bedfordshire. And these are terms that are getting a very solid amount of queries behind them every single month. We're ranking third behind two council websites, which unsurprisingly have very high authority.

▶ 3:09So we're the top solar installer for that. What other places could I do? Let's do something much more niche, much more specific. Let's do High Wycombe. Let's see if that one works. We are number two. Oh, Kimball Tech. We're coming for you. We're coming for you. We'll get you soon. Watch your back. Watch your back. All right.

▶ 3:27Brief interlude, but I actually just slowed down the footage and Chiltern Solar are actually ranking number one and number three. So if you look very closely, you can see that there's actually a search listing above the maps pack, which is organic and not a paid ad. So Chiltern Solar are ranking number one for that term as well, even though I thought they weren't.

▶ 3:46And they've sandwiched and they're also ranking number three. So I'll slow the footage down so you can see it now. So if you want a website built that allows you to rank for those very, very high intent, highly relevant keywords and the pages that people actually go to to back up that ranking by actually having pages that will convert very, very effectively with tools like the instant quote tool that Chiltern have already booked three surveys from this week.

▶ 4:15Then you should probably reach out to us and we'll help you do that. So that's all for me for now. Happy New Year. It is New Year's evening and I am unfortunately going to bed because I've got to run at 5 a.m. tomorrow. It is very boring, but it's also very, very rewarding when our clients get results like this. So I'm just going to keep cracking on and as is Joe.

▶ 4:36Cool. Catch you in the next one. Thanks for now. Bye.