Lab notes · the training tapes
Training tapes. Free. Long. Useful.
The videos we make for our own clients, opened up: how the ads work, how to film, how to follow up, how to sell the job. Pull up a chair.
▶ 09:21Why low production solar ads are outperforming everything else
▶ 03:59Why you do not need to be entertaining for solar ads to work
▶ 04:57Why solar installers get better on camera over time
▶ 14:10Why authenticity beats scripts in solar ads
▶ 18:04Breaking down a high performing solar ad, frame by frame
▶ 12:58How we avoid failed solar video shoots
▶ 11:22What I actually do on solar video shoot days
▶ 14:26What actually happens on a solar video shoot day
▶ 13:12How to stand out with video ads (even if you do it yourself)
▶ 11:03Why video-first marketing doesn’t kill differentiation
▶ 09:12Why being yourself works better than “performance” in solar ads
▶ 10:18Why video is the most reusable sales asset in solarIs your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
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