Case study · Rudge Energy · Solar

Acquiring a solar company & scaling it up

Simon's target for 2026: a consistent 8 installs / month. Here's how we're getting there.

£2,000 to start, then nothing until your first deal.

Rudge Energy at the 2025 mastermind
01The write-upRudge Energy

Simon acquired Rudge Energy a few years ago, since then, we've been helping him scale up the business and continue to deliver the great quality of service that Rudge Energy has become known for since 2011.

We got a moment to chat with him after our event, Solar on steroids 2025, about his experience working with us and how he found the day.

Simon also touched on his plans for 2026, gunning for 8 installations per month, consistently.

(Filmed after our 2025 event.)

Full transcriptRead the full transcript2 min read · 539 words · open ▾

▶ 0:00Simon here from Raj Energy. Nice to see you again Simon. How have you found the event today? Yeah, it's been a really good event I think. I think you've brought some really interesting speakers. I always like to get out of the office and think about things from a different perspective, and you've helped me think about my business, think about lots of things that I could do tomorrow, which is one of the things that you've sold it on, so that's really good.

▶ 0:24So now I've found it a really sort of great day for me personally, and hopefully things that will make a difference in my business. Fantastic, and I think one of the things is obviously we've been working together a long time, so the risk was that you just hear loads of stuff that we've been telling you anyway. Did you learn anything new? Did you have a talk that you found most valuable, the stuff that you hadn't necessarily heard before? I think because I'm particularly focused on sort of sales and sort of sales strategies, so bringing people in that think about that differently, like Kieran and David who did the mindset thing. So I think both of those I found really good, really good talks and again things that I can go, well I could just do that tomorrow, I can talk to

▶ 1:15customers, I can use that and yeah, good quality people coming in. So lots of stuff I have heard before, obviously, but as well lots of things that are new and interesting. Yeah, there's always messages that we like to have at home and you're probably going to hear as long as you work with us, but hopefully some new stuff as well. And plans for next year, do you have specific milestones that you want to hit or just scale in general? What's sort of the goals?

▶ 1:45Yeah, I mean I'm still, I'm not consistently at eight installs a month, that's where I want to get to because that's the sort of, that's the magic point for both Rudge Energy and Green Energy Electrical and I'm quite close in both and I know I can get there and as soon as I get there I can push on and look to 12 to 16. So yeah, I've got, I know what I want to do and with your help, I'm sure we'll get there.

▶ 2:10Yes, absolutely. For context, we've worked with Rudge Energy for quite some time, but Green Energy Electrical is a new project. It's been a little bit of a slow start, obviously we've launched it back end of the year, which doesn't help, it's a bit of an uphill battle, but hopefully we'll build momentum on that and then we can reach that goal for both businesses ideally. Yeah, I think so, it's all achievable and the quality of leads remains high and Gustaf, who was here with Solar Sherpa, his quality leads are good. So it's just about me and the team being able to sell them, that is the, and obviously install them. Yeah, no pressure, no pressure. Thanks very much for coming Simon, really appreciate it. Yeah, no worries. Cheers, Joe.

03On the job15 photos

Rudge Energy, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • A Rudge Energy installer in a plant room with inverters and batteries
  • A smiling Rudge Energy installer in front of a home with solar panels on the roof
  • A home battery and heat pump fitted along the side of a house by Rudge Energy
  • A Rudge Energy installer in front of a long ground-mounted solar array
  • A Rudge Energy installer on site at a commercial gym client
  • A Rudge Energy installer beside a ground-mounted solar array in a field
  • A Rudge Energy installer beside a home battery fitted outside a house
  • A Rudge Energy installer pointing out a home battery fitted against a brick wall
  • New black solar panels fitted on a slate roof by Rudge Energy
  • A smiling Rudge Energy installer beside a newly fitted home battery in a garage
  • A Rudge Energy installer with his hand on a new battery fitted outside a house
  • A smiling Rudge Energy installer standing in front of a brick home with a new battery
  • A Rudge Energy installer standing beside a new battery on an outside wall
  • A Rudge Energy installer standing beside a freshly fitted inverter and battery on a bungalow wall
  • A Rudge Energy installer pointing at a newly fitted solar inverter in a garage
04Their ads42 ads

What we ran.

#2532

Rudge Energy

Solar · 1:53 · 23 Oct 2026

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Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
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