Case study · All Solar Works · Solar

Juggling act finally finds consistency

From balancing videographers, agencies, editors and trying to ideate ideas himself, to everything handled for him.

£2,000 to start, then nothing until your first deal.

An All Solar Works roofer crouching on scaffolding to check newly fitted solar panels
01The write-upAll Solar Works

Jesse from All Solar Works had great returns from his Google Ads agency but when it came to Meta Ads, it seemed like no one could crack it for him.

Whether it be pouring hours into managing videographers, editors and agencies himself, or just not getting the results he knew the business was capable of, something had to change.

Having spoken to several of our clients…

Lewis, LET Renewables
Frazer, Current Renewables
Mason, Quantum Electrical
Will, Actismart

and many more, he jumped on board.

To be honest, I was quite surprised on the discovery call, Jesse is a serious action taker.

He came on the call and basically said look, I know what you guys do, I know the results are strong, I want to see how it works and what it costs.

Lo and behold, I showed him how it works and what it costs, and he said yep, sounds good, when can get started.

1 week later we were with him in Worthing shooting with a record high 11 sites planned for the day.

To give you an insight into how Jesse just gets stuff done, it was only half way through the shoot when Jesse let on that he had offered each customer we were visiting that day £250 in gift cards to let us film.

£2,750 - just like that.

No wonder he was able to secure so many sites.

Thats how you get stuff done and get the results to match.

Full transcriptRead the full transcript4 min read · 884 words · open ▾

▶ 0:00Absolutely shattered. Jesse. Jesse from All Solar Bikes here. We've just finished up the shoot. How many sites do you do today, Jesse? We've done eleven today. Absolutely shattered. I'm I'm really pushing my luck getting testimonial here afterwards cause we are a little bit tight. As you can tell, it's I don't we've got a big light on here, but it's literally pitch black almost.

▶ 0:20But, yeah, good day shooting. You enjoy it? Yes. It's been amazing. I mean, you guys make it nice and easy. Brilliant. Obviously, sent you the designs. You got us all the information we need to get from the designs. Yeah. You're just really good and patient and you know, because it's not something I'm naturally good at.

▶ 0:36I I don't know. Would You would disagree. We would all disagree. It's too hard. Well, too you guys made it easier anyway, so it's been really good. No. I'm glad. Great. I'm glad. Because you have in the past, you've actually had your own videographer. You like the basically an agency has asked you with the scripts to do this.

▶ 0:53Yeah. How does our approach differ in that sense? Yeah. I mean, you've just got everything mapped out, how we're doing the day, where we're going, what to say. Whereas what we had before was, oh, can you sort out a videographer? This is what we want. And then I was doing it and then it was like, oh no, no, actually we want it like this and it was like, well I've got now got go all the way back again to redo it whether we Pay again to hire the videographer again.

▶ 1:14Exactly. Whereas you guys, you're here, you know what's working, what looks good and straight away you just And then they didn't like the edit afterwards. No, that's right. That's what it means. So then we'll send them it and they'll go, oh, no, no, no. We don't wanna edit it like that. Can you send us the raw content?

▶ 1:27So send them the raw content. Oh, no. That's a bit too raw for us. It's like, what what are we doing here? We've just wasted so much time and money getting the videographer back out and redoing everything. So what happens next to your understanding in our process? What what happens next after today? Yeah. So you guys obviously gonna send it to your videographers or video designers.

▶ 1:44Yeah. Yeah. Then you've already said that you're gonna have this run up by mid November for me, which is super quick because when you've made this big investment Yep. You wanna start seeing that return of income straight away. So yeah, I'm super excited to get to see what's gonna come out like. Absolutely. And what was it that led you to actually get started with us?

▶ 2:02Because I know you know a few people we already work with. Yeah. So what it was is we're looking to get more lead and expand as a company. We looked at a few other marketing teams first, but they haven't been getting us the results that we wanted. I know you've been messaging me for a while now, and I thought I'd give it to go.

▶ 2:18To be honest, I didn't realize how many people you was working with. Yeah. So then when I went and checked all of what you were saying and when I spoke to everyone and said the results Oh, actually you actually spoke to them. Yeah. Yeah. Current Renewables. Yeah. Yeah. Mason. I've forgotten the last one. And we've Kimball as well.

▶ 2:37So spoke to all of them and they just couldn't sing your praises more than enough so it just got me super excited Amazing. To get this going really. That's such good news. Yeah. Really appreciate you coming out so fast. I know you only spoke to me a few days ago. You're already out doing all the ****. Well, you know yourself, it's all about speed, isn't it?

▶ 2:53From from actually having wanting to have this done, getting the results as quick as possible, and then doubling down and burning up. That's it. Yeah. Exactly. Hundred percent. And it's a good thing to like start with like you're obviously doing all this for us. Yeah. Going leaps and bounds for us. Well we like to take full control of the process but as as you were describing basically, we don't like to leave anything up to chance.

▶ 3:13Yeah. Essentially what it is. Yeah. And to be honest, if we don't get the results you're looking for from the performance you delivered today, then no one well actually anyone should be able to get the results from that, so I'm very excited. Yeah. Yeah. So for context, obviously haven't run the ads yet, so there's no results just yet.

▶ 3:29But I like to record these videos because hopefully I'll be back in three months. Yeah. And we'll be talking about the many tens if not essentially hundreds of installs by that point. Yeah. So fingers crossed. Brilliant. Well, that's been Jesse. Thank you so much. It's been a great day. Appreciate it. And thank you very much to Hugh behind the camera as well.

▶ 3:47Yes. Thanks a lot. Bravo. Bravo.

02Client notes

All Solar Works

Note 1Problem

Google was working; Meta never had.

Jesse's previous agency were delivering great results via Google Ads, but nobody had cracked Meta for him, and he was managing videographers, editors and agencies himself.

Note 2Treatment

One week after the call we were in Worthing, filming 11 sites in a day.

Jesse had paid each homeowner £250 in gift cards to let us film. £2,750, just like that. Now we handle everything for him, from the shoot to the ads.

03On the job33 photos

All Solar Works, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • An All Solar Works roofer crouching on scaffolding to check newly fitted solar panels
  • An All Solar Works roofer with arms folded on scaffolding beside a new roof being battened
  • A wall-mounted home battery installed down the side of a house by All Solar Works
  • A bungalow roof with solar panels fitted by All Solar Works on an overcast day
  • An All Solar Works roofer standing in a back garden in front of a house with new roof panels
  • An All Solar Works roofer smiling with arms folded in front of a house roof under construction
  • Black solar panels fitted on a tiled roof by All Solar Works with scaffolding in place
  • An All Solar Works roofer pointing towards a house in a residential street
  • An All Solar Works installer beside a home battery he fitted outdoors
  • An All Solar Works installer in front of a home with new solar panels
  • A home battery fitted by All Solar Works on a sunlit brick wall
  • An All Solar Works installer celebrating below a newly fitted solar roof
  • A portrait of an All Solar Works installer outside a solar-powered home
  • A home battery and inverter fitted by All Solar Works on a brick wall
  • An aerial view of a home with solar panels fitted by All Solar Works
  • Black solar panels fitted by All Solar Works on a tiled family home
  • The back of a family home with solar panels fitted by All Solar Works
  • An All Solar Works installer crouching on a roof checking a row of solar panels
  • An All Solar Works solar installer standing on a driveway in front of a large brick home
  • An All Solar Works branded van parked outside a yard with farm buildings behind
  • A home battery and inverter wired up on a garage wall by All Solar Works
  • An All Solar Works installer standing on a flat roof beside newly fitted solar panels
  • An All Solar Works installer giving a thumbs up beside a newly fitted home battery
  • An All Solar Works solar installer by a garden pool gesturing to the house behind
  • An All Solar Works solar installer standing in a back garden in front of a house with solar panels on the roof
  • An All Solar Works installer pointing out the solar panels fitted on a tiled roof
  • An All Solar Works installer drilling into a brick wall to run cabling for a solar install
  • An All Solar Works team member standing in the company office with branded signage behind him
  • An All Solar Works solar installer pointing to a row of houses on a residential street
  • An All Solar Works solar installer on a residential street with houses fitted with solar panels
  • An All Solar Works solar installer standing on a scaffold beside a roof of new solar panels
  • An All Solar Works installer beside a freshly fitted home battery in a garage
  • An All Solar Works solar installer standing in front of a house with new roof solar panels
04Their ads94 ads

What we ran.

#2655

All Solar Works

Solar · 1:15 · 4 Nov 2026

See all 94 of All Solar Works's ads in the Ad Library →

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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