Case study · Infinite Energy · Solar

Finally finding a marketing partner on the same wavelength

A case study we recorded early on to our 2 year strong (& running!) relationship with Infinite Energy.

£2,000 to start, then nothing until your first deal.

The Infinite Energy team outside a house
01The write-upInfinite Energy

Infinite Energy were our first client ever, and found us at the Solar & Storage Live event.

When we started working with them, we were covering advertising spend and being paid based on the progression of the leads.

Tom & Mark were super patient with us, allowing us to experiment and learn as quickly as we could.

One thing that became apparent very quickly was our emphasis on generating high quality opportunities.

Tom & Mark had run Facebook Ads previously - but they had been focused on price and bargain offers such as:

Ads like ‘Enquire now and get a FREE EV charger!’, only for the small print at the bottom to say ‘When you buy 500 panels, 30 batteries and refer 10 friends.’

You know, that kind of spammy stuff.

It wasn't upon their direction, they quite frankly hated it but were misled by their marketing agency at the time who stated that was the best way to generate the lead flow and demand that they needed to grow the business.

We came in and flipped the script.

Coming out to film with the team, infact, we've now shot more than 6 times with Tom & Mark.

They noticed an immediate difference.

While early on, the cost was higher and the volume was lower, the difference in quality was night and day.

This was when we started to appreciate that we were really onto something that the UK Solar market hadn't seen before.

One of Infinite's concerns was that as we grew and developed our service, we would take on more installers and the novelty would fade.

There is definitely some validity in that, our approach is no longer novel in the UK market - BUT that does not mean that Infinite Energy's results have suffered.

Tom & Mark are generating the same quality enquiries for cheaper than they EVER have.

Partly due to just how many strong advertising creatives are now active in their account but also due to the insights that we have gained across the board and been able to implement into their account.

We can't wait to continue to invest in our relationship with Tom & Mark and help them grow long into the future.

To celebrate the new year (2026) and thank us for our efforts so far, Tom & Mark sent us a massive hamper.

They are genuinely some of the loveliest people we've had the pleasure of working with.

Full transcriptRead the full transcript2 min read · 558 words · open ▾

▶ 0:00We always talk about impressing up. Yeah. Big time. We really are. It's working. It's definitely working. I've had three random people, and you know I'll always beat you boys up. I've had three random people WhatsApp me. You never talk about business, marketing, or anything. They're like, I see your video, mate. That's so good.

▶ 0:16Like Oh, that's so fantastic to hear. One of them's a competitor. Not a competitor. A friend of mine in the industry. He's like, who does your marketing? I was like, my best mates. Like, the other ****. Yeah. Yeah. And I'm like that's fantastic, that's so so good. It might just because my face is on the on the video. I'm definitely part of it, it's the acting, it's all the acting part.

▶ 0:40I can't complain about the quality of the leads. The the leads have come through the multi step are like the holy grail. Yeah. They know who we are. They're interested. They've been they've seen our reviews. They've everything that you would want from someone that's gone in on a hot like to a hot lead. Every single one has been completely open to a, a survey straight away.

▶ 1:03Fantastic. I'll ask for no more than that. Like, literally, that you, you know, he's passed aside from someone wrapping up and giving you is, then you have to be closing a high percentage of those. We're finding that's the difference with the landing page as well is because with the lead form on Facebook, all the lead forms look the same, and there's little memory.

▶ 1:23Whereas if they've gone on that page, seen it, read some of it, they recognize the brand in there. I know. I think what is really helping though is that with the on the multi step stuff and you're getting those people that are ready now, they they are getting a vibe of us by our business from our marketing and from our website.

▶ 1:41And then the person that's going out to them is actually having that same vibe. But from the, you know, like the and then we go and do an install and it's the same all the way through. Yes. Yeah. It helps so much. It's exactly what you said at the start of our interactions together, they feel like we're personable straight away, they get that already, so that's why I think it's so good because it's, we're coming across, you are putting across how we are as people.

▶ 2:09One hundred percent. And you can see it when you're talking to them in the meeting and they're doing the survey. I can feel that by either saying something different or just being different, you can just see it in their eyes, it's mad, it's a weird thing to explain but Yeah. You can just tell. Yeah. You're doing such a lot of work for us.

▶ 2:26Gaming at chaos, you guys will be because you're doing such good work. Also, in a couple months time, we will be requesting a case study video if it's possible because that's that's something we've spoken about that we could really do with some proper case studies. At the moment, we don't have any. We talk about you, but it's like, at least me. Okay.

▶ 2:45I'll I'll do. Do that. I'll I'll do that.

02Client notes

Infinite Energy

Note 1Problem

Infinite Energy had tried a few Facebook Ads agencies before they started working with us. They were all the same. Price package ads that didn't align to how they did business & support that left more to be desired.

At the time, we were covering advertising spend on behalf of our clients and getting paid based on how the leads we generated progressed. This allowed us to experiment on our own budget and develop the skills that allow us to generate the results we do today. Infinite Energy were patient the whole way through and a result, got to reap the rewards of the strategies we developed before anyone else did, when they started to work.

Note 2Results

We've now been working with Infinite Energy for over two years - and are looking to help them scale massively in 2026.

With 5+ shoots under our belt, their campaigns are locked and loaded, ready for Tom & Mark to push forward to give the Infinite Energy experience to more customers in the South East of England.

03On the job16 photos

Infinite Energy, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • An Infinite Energy installer beside a home battery fitted in a garden store
  • An Infinite Energy installer in front of a new-build bungalow with solar panels
  • A home battery fitted by Infinite Energy on a brick wall
  • An aerial view of a country home with solar panels fitted by Infinite Energy
  • An Infinite Energy installer beside a home battery he fitted outdoors
  • An Infinite Energy installer with a home battery fitted in a new-build home
  • A home battery fitted by Infinite Energy in a garage
  • Solar panels fitted by Infinite Energy on a tiled brick home
  • An Infinite Energy installer shaking hands with a homeowner in front of their home with solar panels
  • An Infinite Energy installer in a garden in front of a home with new solar panels
  • Black solar panels fitted by Infinite Energy on a family home roof
  • A family home with new solar panels fitted by Infinite Energy
  • A home battery and isolator switch fitted by Infinite Energy on a white wall
  • Ground-mounted solar panels installed in a back garden by Infinite Energy on a gravel bed
  • A white Infinite Energy home battery installed on the side wall of a house, wired to its isolator
  • A wider view of an Infinite Energy solar battery fitted neatly against an outside wall
04Their ads82 ads

What we ran.

#2562

Infinite Energy

Solar · 2:15 · 27 Oct 2026

See all 82 of Infinite Energy's ads in the Ad Library →

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
Book an autopsy →
£13,200 soldBook a free autopsy