Case study · Infinity Energy Services · Solar

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High-quality video plus shared data advantage

£2,000 to start, then nothing until your first deal.

The Infinity Energy Services team on a lawn
01The write-upInfinity Energy Services

Infinity Energy Services had already tried Facebook ads.

The results were so disappointing that they waited over a year until they were ready to try again on the platform.

Before, they were forced to run package price ads that didn't align with how they wanted to market their services or the customers they wanted to attract.

What changed wasn’t the platform, it was the strategy.

Video ads.

Trust built upfront.

As a result, the leads we generate are much more comparable to referrals or leads that come through organically - that Infinity Energy Services had much more success actually converting.

The key point that David mentions is regarding the data and insights that we have across the board.

As of October 2025, we worked with 41 installers and managed over £200k / month of advertising spend, so we are able to make educated decisions based on it, specifically on Solar & renewables ads on Facebook.

Our campaigns often kick off to a flying start because they're not really starting from scratch, they're starting with the information we've collected from all of those that came before them.

What we've lost in novelty for new clients - we've gained in confidence and reliability.

Full transcriptRead the full transcript1 min read · 232 words · open ▾

▶ 0:00Hi. I'm David from Infinity Energy Services, and I just wanted to give a shout out to the team at Solar on Steroids, especially Jude and Joe. We tried Facebook advertising before, and the results frankly were really disappointing. So initially we're a bit skeptical, but Solar Steroids approach to Facebook ads is radically different to what other people are doing.

▶ 0:27The ads are based on very high quality video. They produce the videos themselves on-site at customer installations. The the scripts and direction are excellent. So, basically, you end up with high impact videos that Facebook users actually enjoy watching, which is pretty rare. The other thing I like is that Joad and Ju are both very analytical and keep a close eye on how the ads are performing.

▶ 0:56And as they're now working with lots of installers up and down the country, they have a big data set and can see live what types of ad work best. This means that Infinity Energy Services, where we are, basically we've been benefiting from the collective wisdom derived from the whole group of installers which is great. So yeah, in summary, total steroids has been a bit of a revelation.

▶ 1:23You get video based Facebook ads that actually work and bring in high quality leads. So many thanks to Jude and Joe and the whole team, and keep up the good work.

02Client notes

Infinity Energy Services

Note 1Problem

Infinity Energy Services had tried a few other agencies. In all cases, the results left more to be desired, as did the professionalism of those involved.

We hear this all too often. Agencies not delivering on promises that they have no business promising in the first place - and shifting the blame when things inevitably aren't transpiring as was sold.

Note 2Result

Overnight, the team's perception of Meta Ads and the quality that could be achieved from them flipped on its head.

They shared that working with Solar on steroids has been transformational to the company, allowing them to add an additional profitable marketing channel to their previously Google Ads reliant marketing efforts. They credit our approach to high quality, reputation & personality focused video ads as the core driver for this difference.

03On the job12 photos

Infinity Energy Services, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • The Infinity Energy Services team celebrating a finished solar panel install
  • The Infinity Energy Services team under a garage roof covered in their solar panels
  • A brick garage with an all-black solar panel roof fitted by Infinity Energy Services
  • The Infinity Energy Services solar team holding their industry awards
  • An Infinity Energy Services installer standing between rows of new solar panels on a flat roof
  • An Infinity Energy Services installer pointing to a solar panel roof he fitted
  • Three home batteries installed in a garage by Infinity Energy Services
  • An aerial view of a new-build home with a solar panel system fitted by Infinity Energy Services
  • An Infinity Energy Services installer beside a home battery fitted in a garage
  • An industry award won by Infinity Energy Services for their solar installations
  • An Infinity Energy Services installer with a home battery and inverter setup
  • An Infinity Energy Services installer beside a home battery and heat pump he fitted
04Their ads36 ads

What we ran.

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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