Case study · Everyone's Energy · Solar

The value is exceptional

Harry gives his roundup on behalf of the Everyone's Energy team.

£2,000 to start, then nothing until your first deal.

The Everyone's Energy team with their van
01The write-upEveryone's Energy

Harry praised the quality of the leads that we generate and we discussed his excitement working with us going forward into 2026.

If we're honest, the campaigns got off to a bit of a slow start…

But at the time of writing this in January 2026, their last 30 days cost per lead has been £29.61 and last 7 days is £25.72.

Harry has just said in our WhatsApp chat:

"I’d say the leads have been noticeably better in 2026 - just overall feedback."

The campaign is maturing and picking up serious momentum, as Harry rightly said, its a partnership and both sides are working hard to make it work.

After the event, the Everyone's Energy team planned to meet up on Sunday, put their brains together and recap on everything they learnt at the event.

Full transcriptRead the full transcript2 min read · 355 words · open ▾

▶ 0:00Harry from Everyone's Energy. How'd you find today? Yeah. Honestly, fantastic. For an installer who's maybe newer to the game relative to some, honestly, I can say the value was exceptional. Some significant takeaways, and I think we're gonna, yeah, change our business for the better essentially Really? As a result of today. Yeah.

▶ 0:17What was the kind of main things for you? I think the leads from you guys have been great, but to be honest, our sales process could be better. And because we've got a bit less experience, it's not as good as some others. So based on some conversations and some value bombs that were dropped, we're a hundred percent gonna be making some significant changes.

▶ 0:32Amazing. That's what I mean, you put yourself down there a little bit. Two hundred thousand pounds at second month in the Ablesbury market. Could be worse. Could be worse. Could be worse. No. But, honestly, on our side, we our the lead volume we provided definitely could have been higher as well. Million percent. So we wanna if we can half that lead cost and you can improve your sales process, I mean, it's not like you're not selling.

▶ 0:51It's just gonna we're be off to the races, aren't we? Yeah. Hundred percent. It's a partnership, so I couldn't be more excited about working with Solar and Steroids going forward. So Amazing. Amazing. And anything, you know, recommendation. Are you gonna come to it? Should we host another one of these? Hundred percent.

▶ 1:04It has to be once a year at the very least. Yep. Yeah. I think it's a good time to do it. We'll definitely come again. Spot on. And what about the rest of the boys? How did they find it? Yeah. Again, I think we're excited. We Yeah. We plan to meet up on Sunday. It's Friday night. We're gonna meet up on Sunday. We'll just rehash everything that you went through.

▶ 1:19Exactly. Put our brains and, yeah, put some new ideas forward. Spot on. Well, you've been an absolute pleasure. Thank you so much for coming, mate. Thank you.

02Client notes

Everyone's Energy

Note 1Problem

Everyone's Energy had built a hugely prosperous and well rated business off the back of large scale group buying schemes such as Solar Together.

But they knew that they had the ability to take that high standard of work and volume of installations into the private market, to bring that experience to more customers and at a conveniently higher margin than they were used to.

Note 2Result

A slow start, honestly.

By January 2026: £29.61 per lead over 30 days, £25.72 over 7. Harry, in our WhatsApp chat: "I’d say the leads have been noticeably better in 2026 - just overall feedback."

03On the job18 photos

Everyone's Energy, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • Two Everyone's Energy solar installers outside a home they have just fitted
  • An Everyone's Energy installer shaking hands with a homeowner after a solar install
  • An Everyone's Energy installer beside a home battery he fitted outdoors
  • A home battery fitted by Everyone's Energy against a white rendered wall
  • An Everyone's Energy installer checking a solar inverter on an outside wall
  • An Everyone's Energy installer beside a home battery fitted in a back garden
  • An Everyone's Energy installer looking up at a new solar panel roof
  • A home battery and outdoor unit fitted by Everyone's Energy beside a house
  • An aerial view of solar panels fitted by Everyone's Energy on a home
  • An Everyone's Energy solar installer crouching beside a wall-mounted battery and checking a tablet
  • An Everyone's Energy installer standing beside a newly fitted battery on an outside wall
  • A new Everyone's Energy home battery with an isolator fitted on a brick wall outside a house
  • An Everyone's Energy installer pointing up and smiling in front of a house with a solar roof
  • An Everyone's Energy installer smiling beside a new home battery in a garage
  • A smiling Everyone's Energy team member standing in front of the company's illuminated logo
  • Two of the Everyone's Energy solar team pointing and smiling in a garden in front of a new solar roof
  • An Everyone's Energy installer leaning on a brick wall beside a newly fitted electric car charger
  • Three of the Everyone's Energy team standing by a branded car in front of a scaffolded house with new solar panels

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
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